Burger King: Flame or Shame


This is my D&AD New Blood entry for 2018. The brief was set by Burger King to turn the next generation into flame-grill purists with a big bold advertising idea.

My idea was to create a Burger King inspired dating app with a twist - 'Flame or Shame'. Rather than finding new dates, your blossoming relationships (your flames) can be grilled by your friends and family - aka, getting your new flame grilled. 

Anyone who get's a 'hot' rating get's a free flame grilled whopper voucher - "give him a whopper".